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Melixir Sets the Standard for Vegan Beauty — Backed by Data
2025.06.12
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Melixir Sets the Standard for Vegan Beauty — Backed by Data
FOUNDER STORY
A Purposeful Journey To Skin Wellness
“At Melixir, we believe that true beauty comes from nature.”
Melixir began with a personal struggle with sensitive skin and creates high-quality, plant-based products inspired by Asian medicinal herbs.
Each formula is gentle, effective, and designed for sensitive skin—promoting beauty that’s good for both you and the planet.
- Hana Lee, Founder & CEO of Melixir
*Meaning of ‘Melixir’= Me + Elixir
OUR BESTSELLERS & MARKET PERFORMANCE
Data-Driven Success in Lip Care & Sun Care
Vegan Lip Butter (12 Shade)
Concerned about the petroleum-derived ingredients in lip balm, we developed a vegan lip butter that is safe to eat.
• Amazon USA #1 Bestseller in Lip Butter Category (2021.05~2022.05)
• Customer reviews 4.4 out of 5 with 9,693 ratings. • Sold over 2,000,000 + units worldwide
• Clean + Planet Aware at Sephora
Vegan Lip Treatment (4 Shade)
A unique formula with Vegan Collagen effectively locks in moisture and smooths fine lines, while jojoba oil and Korean rice (rich in vitamin E) visibly soften and nourish the lips.
KOREAN RICE + VEGAN
Airfit Invisible™ Sunscreen SPF 50
‘Airfit Invisible Sunscreen’ blocks UV rays that cause skin cancer. Ocean-friendly formula. Water Resistant (80 min)
• Sephora Korea No.1 Bestselling sunscreen (2022.9~2024.05, Vegan Airfit Sunscreen)
• Clean + Planet Aware at Sephora
KOREAN RICE + HYALURONIC ACID
Celebrity Pick: Melixir
Actress Tang Wei
Movie Decision to Leave, Starring Tang Wei. Winning the Palme d'Or, Cannes Film Festival 2022
K-pop Star Newjeans Hanni
K-pop Star Shinee Taemin
“I always keep it in my pocket, when I am practicing or working out. My lips tend to get dry and lose color, but just a little bit of this helps. It’s a great mood booster!"
K-Pop Star Monsta X Kihyun
“There are hues that are very intriguing and colors that I’ve never seen before in lip balms. It takes care of exfoliation and goes really well with warm, rosy looks, and smokey vibes as well, as an MLBB color.”
Actor Kim Woo Bin
“I always carry this lip balm with me. It stays on really well and makes my lips feel very soft."
Makeup Artist & Influencer Pony Syndrome (5.95M subscribers)
“There are hues that are very intriguing and colors that I’ve never seen before in lip balms. It takes care of exfoliation and goes really well with warm, rosy looks, and smokey vibes as well, as an MLBB color.”