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Ktown4u Pursues Business Optimization Through Personnel Split of Logistics Division… Launches Tailored Growth Strategies by Business Area

Ktown4u has spun off its logistics division to establish FBK, launching tailored growth strategies for both its e-commerce and logistics businesses.

2025.11.25

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Ktown4u, a global K-POP online and offline platform company, announced on the 3rd that it has spun off its logistics division to establish a new corporation, FBK, in order to enhance the professionalism and growth potential of each business sector.

 

After the split, the remaining corporation Ktown4u will focus on the e-commerce division, while the newly established FBK will concentrate on logistics. This strategy aims to strengthen core business capabilities by maximizing competitiveness and growth potential for each business area. The split date is the 1st, with the split ratio set at 90% for Ktown4u and 10% for FBK.

 

The background behind Ktown4u’s decision lies in the rapidly changing global logistics landscape. With the global expansion of K-culture, the global B2C cross-border market—driven by small-scale personal overseas transactions—is growing quickly. Logistics services are also evolving from simple delivery to more complex and specialized functions such as taxation, customs clearance, and returns management. Through the spinoff, the newly created logistics corporation plans to expand into international multimodal transport services and global shipping agency services, actively responding to the increasing demand for advanced comprehensive logistics solutions.

 

CEO Song Hyo-min stated, “This split will activate tailored growth strategies for both the e-commerce and logistics sectors,” adding, “Building on our leadership in K-POP albums and merchandise e-commerce, Ktown4u will solidify its position as a leading K-culture platform driving the fast-growing cross-border e-commerce market.”

 

Meanwhile, Ktown4u—an e-commerce export company—operates an online platform with 8 million members across 243 countries and regions, and maintains a network with over 7,000 global fan clubs. Its offline platform located at COEX Artium in Gangnam features Korea’s largest K-POP store, a pop-up event space, and a K-POP academy, establishing itself as a landmark of K-POP culture.

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