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(MHN Reporter Yoonbi Lee) Ktown4u, a global online and offline K-POP platform, played a leading role in promoting K-POP culture.

Ktown4u announced on the 14th that it actively showcased its role as a K-POP culture connector at the ‘2025 New York Korea Expo (KEBB 2025, NEW YORK),’ which was held in North America for the first time.

As a representative K-POP platform, Ktown4u engaged with visitors through various on-site and online programs, including B2B buyer consultations, showcases of K-POP albums and merchandise, on-site random play dance events, and a “chimaek” party with K-POP fans.

A significant portion of Ktown4u’s customers are overseas, and the company continues to expand its reverse-direct-purchase e-commerce market by offering services and products tailored for global fans.

At this expo, Ktown4u heightened the excitement by presenting the ‘I LOVE DANCE with Ktown4u’ opening cover dance performance, additional live cover dance stages at their booth, a performance by Titan Content’s group X:HEART, and a large-scale random play dance event.

Yoon Do-yeon, Head of Business Division at Ktown4u, stated, “Amid the golden era of K-culture, Ktown4u is playing a key role as a culture connector that leads new value in Korean content,” adding, “We will continue to strengthen our global online and offline platform services to expand the reverse-direct-purchase e-commerce market.”

Meanwhile, the ‘2025 New York Korea Expo (KEBB 2025, NEW YORK),’ jointly hosted by the Ministry of Trade, Industry and Energy and the Korea Trade-Investment Promotion Agency (KOTRA), was held from the 6th to 8th at American Dream Mall in New Jersey.

The event aimed to support the North American expansion of Korean companies amid the global popularity of Korean culture and successfully concluded with around 20,000 visitors in attendance.