As the sweltering summer sets in, the hair scarf is catching the eye as a trendy way to add style and comfort—even in the heat. No longer just a humble accessory, scarves have surged in popularity as a bold fashion statement, loved by many for their versatile styling options and breezy, wearable feel.

Traditionally, hair scarves—or “hair kerchiefs”—are worn by folding a square scarf into a triangle and tying it around the hair or neck. Initially meant for warmth or simple decoration, today’s scarves have evolved in both design and material, cementing their status as a must-have fashion item.

According to fashion platform MUSINSA, searches for hair scarves have skyrocketed over the past year. The rising popularity is fueled by airy, see-through materials and retro designs, making hair scarves essential for summer looks that harken back to both the iconic glamour of 1960s Old Hollywood and the edgy attitude of the 1990s.

The appeal is cross-generational, with practical and stylish qualities that make hair scarves a go-to accessory throughout the summer and well into fall. Their versatility promises ongoing popularity beyond just one season.

Korean celebrities are leading the charge, bringing new flair to their signature styles with unique hair scarf looks. Son Na-eun, for example, channels urban sophistication with a navy paisley scarf paired with black sunglasses—achieving a cool, trendy summer vibe.

Seo Ye-ji sports a crochet punch-pattern hair scarf, adding a fresh and playful feel to her appearance. Her coordinated outfit, which thoughtfully integrates the scarf’s pattern, provides an extra twist of personality and charm.

Moon Ga-young opts for soft hues and unique designs, complementing her scarf with a simple top and casual styling. The scarf gently frames her face, highlighting relaxed elegance and serving as the perfect finishing touch.

Finally, Jennie stuns with a bold red hair scarf, using the vibrant accessory to create an energetic, fashionable statement. The look underscores her individuality and active image—demonstrating that hair scarves easily adapt to both striking and understated ensembles.

Overall, hair scarves are carving out their place as powerful, stand-alone style items that can be integrated into a variety of moods and looks. As a versatile staple from summer to fall, this is the perfect season to try the trend for yourself.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo = MUSINSA Official Website, Son Na-eun, Seo Ye-ji, Moon Ga-young, Jennie SNS